**Summary**
B90 Holdings PLC, a digital marketing group focused on the global i-gaming industry, released a trading update for the year ended December 31, 2025, ahead of its full-year audited results. The company reported
1. **Strong Financial Performance**Revenue is expected to exceed market expectations due to robust campaign performance, while EBITDA is anticipated to align with market forecasts, reflecting higher marketing spend driven by increased competition and rising costs in Google-led acquisition channels.
2. **Operational Highlights**B90 has deepened its use of automation, AI, and machine learning, enabling scalable growth without proportional overhead increases. This has enhanced campaign efficiency, improved partner returns, and supported margin progression. The pay-per-click operations delivered a growing volume of high-quality leads and first-time depositing customers (FTDs) to an expanding B2B partner base.
3. **Strategic Focus**The company maintained a disciplined approach to operational cash generation, funding marketing investments from cash flow. This allowed selective reinvestment in high-performing activities while controlling costs.
4. **Outlook for 2026**B90 expects to continue its strategic focus on automation, AI-driven optimization, and scalable growth. The company is well-positioned to benefit from major global sporting events like the 2026 FIFA World Cup, which historically boost customer acquisition and FTD volumes.
5. **Leadership Commentary**Executive Chairman Ronny Breivik emphasized priorities for 2026, including scaling core operations, increasing automation, selective marketing investment, strengthening partner networks, and disciplined cash management to drive continued growth and improved operating leverage.
B90 remains confident in delivering another year of significant revenue and EBITDA growth. The announcement complies with Market Abuse Regulation (EU) No. 596/2014 as part of UK domestic law.