**Summary**
Boohoo Group Plc (Debenhams Group) released a trading update on January 28, 2026, announcing that its financial performance for the year ending February 28, 2026 (FY26), is exceeding expectations. The company now anticipates full-year Adjusted EBITDA of £50 million, up from the previous guidance of £45 million issued in November 2025. This improvement is attributed to strong momentum in the Debenhams brand, enhanced performance of its Youth Brands, and accelerated progress on its transformation plan. Notably, the turnaround of the PLT brand has been successful, leading the Board to retain it as a core asset rather than selling it. PLT will now be reported as part of continuing operations. Debenhams Group is also exploring licensing opportunities and advancing the sale of non-core assets to reduce net debt over the next 12 months. The company will provide further updates in March 2026.
**Key Points**
1. FY26 Adjusted EBITDA expected at £50 million, surpassing previous guidance of £45 million.
2. Strong performance driven by Debenhams brand, Youth Brands improvement, and transformation progress.
3. PLT brand turnaround successful
retained as a core asset and included in continuing operations.
4. Exploring licensing opportunities and non-core asset sales to reduce net debt.
5. Next market update scheduled for March 2026.