**Summary**
Dotdigital Group plc (AIMDOTD), a leading SaaS provider of customer experience and data platforms (CXDP), announced on December 10, 2025, the launch of a share buyback programme. The programme, valued up to £3.0 million, aims to offset future dilution from employee incentive arrangements. Dotdigital has engaged Canaccord Genuity Limited to execute the buyback, purchasing ordinary shares of 0.5 pence each between December 10, 2025, and March 31, 2026, and transferring them to treasury. The buyback will comply with UK Listing Rules, Market Abuse Regulation (UK MAR), and shareholder authorities. Dotdigital will disclose any share repurchases by 7:30 a.m. the following business day. The company, founded in 1999, operates globally, serving over 4,000 brands with its marketing automation and AI-driven solutions.
**Key Points**
1. **Programme Purpose** Offset dilution from employee incentives.
2. **Value** Up to £3.0 million.
3. **Execution Period:** December 102025 – March 312026.
4. **Compliance** Adheres to UK Listing Rules, UK MAR, and shareholder authorities.
5. **Disclosure** Repurchases announced by 7:30 a.m. the next business day.
6. **Company Overview** Global SaaS provider with 4,000+ brands across 150 countries.