**Summary**
Moonpig Group plc, a leading online greeting card and gifting platform in the UK and the Netherlands, released a trading statement ahead of its Annual General Meeting on September 17, 2025. The company reports strong trading momentum in line with expectations, with consistent revenue growth of approximately 10% year-on-year. Key highlights include
1. **Revenue Growth**Moonpig continues to grow at 10% YoY, while Greetz has returned to modest YoY growth on both reported and constant currency bases.
2. **Customer Engagement**The active customer base is expanding, driven by increased adoption of personalization features (e.g., AI-generated stickers, audio/video messages) and the success of Moonpig and Greetz Plus subscriptions, which have surpassed one million members.
3. **Average Order Value (AOV)**AOV is rising due to the uptake of Moonpig Guaranteed Delivery and higher gift attach rates, supported by partnerships with brands like Laura Ashley Flowers, Next Flowers, and JoJo Maman Bébé.
4. **Experiences Division**Operational improvements and new product launches in subscription gifting, live experiences, and casual dining are driving momentum.
5. **Financial Outlook**For FY26, the Group expects mid-single-digit Adjusted EBITDA growth and 8-12% growth in Adjusted earnings per share. Strong free cash flow will fund growth initiatives and shareholder returns, including dividends and a £60m share repurchase program.
6. **CEO Commentary**Nickyl Raithatha emphasized the company’s strong start to the year, driven by technology and AI innovations, and its position to capitalize on the shift to online gifting.
The company reaffirmed its medium-term targets and remains confident in delivering its FY26 guidance. The statement includes forward-looking statements with associated risks and uncertainties.
| Metric | FY25 (Previous Year) | FY26 (Current Year) |
|---|---|---|
| Revenue Growth | ~10% YoY for Moonpig; Greetz showed modest growth | ~10% YoY for Moonpig; Greetz showing modest growth (reported and constant currency) |
| Active Customer Base | Expanding | Continued expansion |
| Personalization Adoption | Rising, ~50% of cards with personalization features | Continued rise, 50%+ of cards with features like AI-generated stickers, audio/video messages |
| Subscriptions (Moonpig & Greetz Plus) | Growing | Surpassed 1 million members, continuing to grow monthly |
| Average Order Value | Rising in H2 FY25 | Continuing to rise, supported by Moonpig Guaranteed Delivery and gift attach rate growth |
| Adjusted EBITDA Growth | Not specified | Expected mid-single digit percentage rate |
| Adjusted Earnings per Share Growth | Not specified | Expected between 8% and 12% |
| Free Cash Flow | Strong generation | Expected to fund growth investments and shareholder returns (£60m share repurchase program) |
| Debt | Not specified | Not specified |