Pulsar Group PLC, a market-leading audience intelligence business, reported its unaudited preliminary results for the year ended 30 November 2025. Key highlights include
**Strategic Focus on AI-Driven Audience Intelligence:** Pulsar Group continues to prioritize its evolution into a global leader in AI-driven audience intelligence, providing essential decision-making tools for marketing and communications professionals in complex media environments.
**Annualised Recurring Revenue (ARR) Growth:** ARR increased by ยฃ3.9 million, driven by a one-percentage point rise in renewal rates and a significant multi-year contract win with a multinational marketing and communications company.
**Revenue and Recurring Revenue** Reported revenue was ยฃ61.2 million, with recurring revenue comprising 96% of total revenue, reflecting a focus on long-term, profitable customer contracts.
**Adjusted EBITDA Growth** Adjusted EBITDA rose by 12% to ยฃ10.4 million, with margins improving to 17%, supported by a global restructuring program that removed ยฃ7.0 million from the annualized cost base and reduced FTE headcount by 20% in 2025.
**Product Innovation** Continued investment in AI-driven solutions, including the rollout of Lumina, Narratives AI, Crisis Oracle, and CLEAR, to enhance decision-making capabilities for clients.
**New Client Wins** Secured new clients across EMEA, North America, and APAC, including notable brands like Apple, McDonaldโs, Microsoft, and Hyundai.
**Financial Position** Net debt improved to ยฃ3.5 million as of 23 April 2026, following a refinancing with a new ยฃ6.0 million bank loan and ยฃ2.0 million Revolving Credit Facility (RCF) in April 2026.
**Future Outlook** The Group is positioned for sustainable growth, margin expansion, and cash generation, supported by a strengthened balance sheet and operational momentum.
**Summary** Pulsar Group PLC demonstrated strong financial and operational performance in FY 2025, marked by ARR growth, improved profitability, and strategic advancements in AI-driven solutions. The companyโs restructuring efforts and refinancing have enhanced its financial position, setting the stage for continued growth and innovation in the audience intelligence sector.