**Summary of Silver Bullet Data Services Group PLC Interim Results (H1 2025)**
**Financial Performance**
**Revenue Growth** 10% increase to £4.8m (H1 2024: £4.4m), driven by strong demand for AI-driven digital transformation services despite macroeconomic challenges, one-off Q1 2025 tariff headwinds, and US market instability.
**Gross Profit** Rose to £3.8m (H1 2024: £3.3m).
**EBITDA** Flat year-on-year at (£1.1m), in line with expectations, excluding Codec acquisition and one-off costs.
**Reported Loss Before Tax** Widened to (£2.1m) from (£1.6m) in H1 2024.
**Earnings Per Share** -0.11p (H1 2024: -0.08p).
**Operational Highlights**
**Bookings Momentum** Secured £9.0m in bookings by 31 August 2025, compared to £9.3m for the entire 2024 financial year, with 88% of services revenue target already achieved.
**4D Revenue** Booked £3.1m (80% of full-year target), with data-only revenues up 65% year-on-year.
**New Client Wins** Secured a 2-year contract with Global Fashion and added new 4D clients including Apple, Rover, Thompson Reuters, and Sky Bet.
**Cost Management** On track to deliver operating expense savings in H2 2025 through a 4D AI structural cost review and broader cost-mitigation programme.
**Strategic Initiatives**
**AI Innovation** Launched three GenAI upgrades for 4D AI in September 2025, enhancing campaign planning, optimization, and measurement. Further AI rollouts expected in Q4 2025.
**Fundraising** Raised £3.3m in June 2025 via convertible loan notes, simplifying capital structure and aligning financing with growth plans.
**Board Strengthening** Appointed Dara Nasr as Non-Executive Director, bringing 20+ years of digital media and tech experience from Twitter and Google/YouTube.
**Post-Period Developments**
**AI-Driven Efficiency** Reviewing cost base to leverage AI-driven efficiencies, aiming to improve EBITDA and expand product offerings.
**M&A Activity** Explored a potential acquisition but decided against it due to insufficient strategic value.
**Management Commentary**
CEO Ian James highlighted resilience in the face of macroeconomic headwinds, emphasizing new business wins and AI focus. The company is positioned to capitalize on GenAI opportunities and expects full-year performance to be strong, supported by robust bookings and cost management.
**Outlook**
The Board remains confident in full-year performance, driven by strong bookings, AI innovation, and cost discipline. Silverbullet is well-positioned to capture growth in the rapidly evolving AI-driven digital transformation space.