**Summary**
WPP PLC, a global marketing and communications company, released its 2025 preliminary results and a multi-year strategic plan called **Elevate28** on February 26, 2026. The plan aims to simplify and integrate WPPs client proposition, restore growth, and drive long-term value for clients, talent, and shareholders. Key highlights include
1. **Strategic Objectives**
Transition from a holding company to a single, streamlined company with four operating units: **WPP Media**, **WPP Creative**, **WPP Production**, and **WPP Enterprise Solutions**, across four regions (North America, Latin America, EMEA, APAC).
Focus on being a **trusted growth partner** for leading brands in the AI era.
Stabilize the business in 2026, build momentum in 2027, and achieve accelerated growth from 2028.
2. **Financial Performance (2025)**
Revenue£13.55 billion (down 8.1% reported, 3.6% LFL).
Revenue less pass-through costs£10.18 billion (down 10.4% reported, 5.4% LFL).
Headline operating profit£1.32 billion (down 22.6%), with a margin of 13.0%.
Reported operating profit£382 million (down 71.2%) due to impairments and restructuring costs.
Proposed final dividend7.5p per share (full-year dividend: 15.0p).
3. **Elevate28 Strategy**
**Simplification** Reduce organizational complexity and integrate operations.
**Growth Focus** Lead with media, establish next-gen creative and production capabilities, and elevate enterprise solutions for AI transformation.
**WPP Open Platform** Leverage the agentic marketing platform to connect capabilities and differentiate with trusted data solutions.
**Cost Efficiency** Unlock £500 million in annualized gross savings by 2028.
**Financial Foundations** Focus on disciplined capital allocation, portfolio rationalization, and maintaining an investment-grade balance sheet.
4. **Phases of Delivery**
**Phase 1 (2026)** Stabilize net new business, execute cost savings, and rationalize the portfolio.
**Phase 2 (2027)** Embed transformed go-to-market strategy and return to organic growth.
**Phase 3 (2028+)** Accelerate growth, expand margins, and deliver strong cash conversion.
5. **2026 Outlook**
LFL revenue less pass-through costs to decline mid to high-single digits in H1, improving in H2.
Headline operating margin12% to 13%.
Adjusted operating cash flow before working capital: £800 million to £900 million.
6. **Key Initiatives**
Launched **WPP Production**unifying production capabilities.
Introduced **Agent Hub** on WPP Open for AI-driven client solutions.
Appointed a **Chief Innovation Officer** and launched **Client Solution Architects Group** to drive growth.
WPP aims to position itself as a simpler, integrated, and AI-enabled company, ready to capitalize on the evolving marketing landscape and deliver sustained value for all stakeholders.