ASC - Ticker AI Digest

ASOS Plc 📰 1
247.20 | Today 9.87%
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ASC Data 2026-04-23 Preview Mode
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Today's Catalysts (ASC) 1
ASC 06:01
ASOS Plc
Interim results for the 26 weeks to 1 March 2026
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
**Summary**
ASOS PLCs interim results for the 26 weeks to 1 March 2026 show a 51% growth in AEBITDA, driven by a transformation that has delivered fundamental improvements. Key financial highlights include a 9% decline in Gross Merchandise Value (GMV) to £1,170.1 million, a 14% drop in adjusted group revenue to £1,113.5 million, and an adjusted gross margin improvement of 330 basis points to 48.5%. Adjusted EBITDA increased significantly to £64.0 million, and adjusted EBIT improved to -£18.3 million. Net debt stood at -£294.9 million, and free cash outflow was £92.6 million.
Strategically, ASOS has focused on enhancing product relevance, customer growth, and operational efficiency. Initiatives include scaling a faster, more reactive product model, relaunching the 4505 activewear label, and expanding ASOS Fulfilment Services (AFS). The company has also improved its app experience, introduced The Heart monthly edit, and deepened its relationship with Microsoft to leverage AI across various functions.
Operationally, ASOS has achieved sustained supply chain enhancements, reducing total supply chain cost to serve by 150 basis points. The company has also introduced a new returns policy with greater transparency, leading to a 160 basis points improvement in the underlying returns rate.
Looking ahead, ASOS expects GMV to show an improving trajectory, with gross margin improvement of at least 100 basis points and adjusted EBITDA in the range of £150-180 million. The company remains focused on its three core pillars: relevant fashion product, inspirational shopping experience, and efficient operating model, aiming to re-establish itself as a leading online fashion destination.
Here is the comparison of financials and debt year on year presented as an HTML table:
MetricH1 FY26 (£m)H1 FY25 (£m)Change (£m)Change (%)
Gross Merchandise Value (GMV)1,170.11,277.4(107.3)(9%)
Adjusted Group Revenue1,113.51,291.6(178.1)(14%)
Adjusted Gross Margin (%)48.5%45.2%330bps7%
Adjusted Cost to Serve (%)43.0%42.1%(90bps)(2%)
Adjusted EBITDA64.042.521.551%
Adjusted EBIT(18.3)(39.6)21.354%
Adjusted Loss Before Tax(52.4)(69.5)17.125%
Net Debt(294.9)(275.8)(19.1)(7%)
Free Cash Outflow(92.6)(84.1)(8.5)(10%)
**Key Observations:** - **GMV and Revenue Decline:** Both GMV and adjusted group revenue decreased by 9% and 14% respectively, indicating a slowdown in sales. - **Margin Improvement:** Adjusted gross margin improved by 330 basis points, reflecting better cost management and operational efficiency. - **EBITDA and EBIT Growth:** Adjusted EBITDA and EBIT showed significant growth of 51% and 54% respectively, driven by cost control and operational improvements. - **Reduced Loss:** Adjusted loss before tax decreased by 25%, showing progress towards profitability. - **Increased Net Debt:** Net debt increased by £19.1 million, primarily due to non-cash interest effects. - **Higher Free Cash Outflow:** Free cash outflow increased by £8.5 million, reflecting higher interest costs and normal H1 seasonality.
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Results 2
ASC 06:01
ASOS Plc
Interim results for the 26 weeks to 1 March 2026
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
**Summary**
ASOS PLCs interim results for the 26 weeks to 1 March 2026 show a 51% growth in AEBITDA, driven by a transformation that has delivered fundamental improvements. Key financial highlights include a 9% decline in Gross Merchandise Value (GMV) to £1,170.1 million, a 14% drop in adjusted group revenue to £1,113.5 million, and an adjusted gross margin improvement of 330 basis points to 48.5%. Adjusted EBITDA increased significantly to £64.0 million, and adjusted EBIT improved to -£18.3 million. Net debt stood at -£294.9 million, and free cash outflow was £92.6 million.
Strategically, ASOS has focused on enhancing product relevance, customer growth, and operational efficiency. Initiatives include scaling a faster, more reactive product model, relaunching the 4505 activewear label, and expanding ASOS Fulfilment Services (AFS). The company has also improved its app experience, introduced The Heart monthly edit, and deepened its relationship with Microsoft to leverage AI across various functions.
Operationally, ASOS has achieved sustained supply chain enhancements, reducing total supply chain cost to serve by 150 basis points. The company has also introduced a new returns policy with greater transparency, leading to a 160 basis points improvement in the underlying returns rate.
Looking ahead, ASOS expects GMV to show an improving trajectory, with gross margin improvement of at least 100 basis points and adjusted EBITDA in the range of £150-180 million. The company remains focused on its three core pillars: relevant fashion product, inspirational shopping experience, and efficient operating model, aiming to re-establish itself as a leading online fashion destination.
Here is the comparison of financials and debt year on year presented as an HTML table:
MetricH1 FY26 (£m)H1 FY25 (£m)Change (£m)Change (%)
Gross Merchandise Value (GMV)1,170.11,277.4(107.3)(9%)
Adjusted Group Revenue1,113.51,291.6(178.1)(14%)
Adjusted Gross Margin (%)48.5%45.2%330bps7%
Adjusted Cost to Serve (%)43.0%42.1%(90bps)(2%)
Adjusted EBITDA64.042.521.551%
Adjusted EBIT(18.3)(39.6)21.354%
Adjusted Loss Before Tax(52.4)(69.5)17.125%
Net Debt(294.9)(275.8)(19.1)(7%)
Free Cash Outflow(92.6)(84.1)(8.5)(10%)
**Key Observations:** - **GMV and Revenue Decline:** Both GMV and adjusted group revenue decreased by 9% and 14% respectively, indicating a slowdown in sales. - **Margin Improvement:** Adjusted gross margin improved by 330 basis points, reflecting better cost management and operational efficiency. - **EBITDA and EBIT Growth:** Adjusted EBITDA and EBIT showed significant growth of 51% and 54% respectively, driven by cost control and operational improvements. - **Reduced Loss:** Adjusted loss before tax decreased by 25%, showing progress towards profitability. - **Increased Net Debt:** Net debt increased by £19.1 million, primarily due to non-cash interest effects. - **Higher Free Cash Outflow:** Free cash outflow increased by £8.5 million, reflecting higher interest costs and normal H1 seasonality.
ASC 11:45
ASOS Plc
Notice of Results
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Updates 1
ASC 06:01
ASOS Plc
Pre-close Trading Update
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
ASOS Plc reports a 50% YoY improvement in EBITDA for H1 FY2026, driven by strategic progress in Relevant Fashion Product, Inspirational Shopping Experience, and Efficient Operating Model. Key highlights include GMV decline narrowing sequentially, adjusted gross margin expansion, and strong cost discipline. The company reiterates FY2026 guidance, expecting GMV improvement, gross margin growth, and adjusted EBITDA of £150m-£180m. Strategic initiatives, such as app enhancements and loyalty program expansion, are driving customer engagement and sales growth.
MetricH1 FY2026H1 FY2025YoY Change
GMV-9%N/A-9%
Adjusted Gross Margin48.5%45.2%+330bps
Adjusted EBITDAc.50% increaseN/Ac.50%
Total Fixed CostsN/AN/A-10%
Supply Chain Cost to ServeN/AN/A-150bps
Sell-through Rate (A/W Stock)N/AN/A+60bps
Underlying Returns RateN/AN/A-160bps
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All Market News (Last 30 Days) 4
ASC 06:01
ASOS Plc
Interim results for the 26 weeks to 1 March 2026
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
**Summary**
ASOS PLCs interim results for the 26 weeks to 1 March 2026 show a 51% growth in AEBITDA, driven by a transformation that has delivered fundamental improvements. Key financial highlights include a 9% decline in Gross Merchandise Value (GMV) to £1,170.1 million, a 14% drop in adjusted group revenue to £1,113.5 million, and an adjusted gross margin improvement of 330 basis points to 48.5%. Adjusted EBITDA increased significantly to £64.0 million, and adjusted EBIT improved to -£18.3 million. Net debt stood at -£294.9 million, and free cash outflow was £92.6 million.
Strategically, ASOS has focused on enhancing product relevance, customer growth, and operational efficiency. Initiatives include scaling a faster, more reactive product model, relaunching the 4505 activewear label, and expanding ASOS Fulfilment Services (AFS). The company has also improved its app experience, introduced The Heart monthly edit, and deepened its relationship with Microsoft to leverage AI across various functions.
Operationally, ASOS has achieved sustained supply chain enhancements, reducing total supply chain cost to serve by 150 basis points. The company has also introduced a new returns policy with greater transparency, leading to a 160 basis points improvement in the underlying returns rate.
Looking ahead, ASOS expects GMV to show an improving trajectory, with gross margin improvement of at least 100 basis points and adjusted EBITDA in the range of £150-180 million. The company remains focused on its three core pillars: relevant fashion product, inspirational shopping experience, and efficient operating model, aiming to re-establish itself as a leading online fashion destination.
Here is the comparison of financials and debt year on year presented as an HTML table:
MetricH1 FY26 (£m)H1 FY25 (£m)Change (£m)Change (%)
Gross Merchandise Value (GMV)1,170.11,277.4(107.3)(9%)
Adjusted Group Revenue1,113.51,291.6(178.1)(14%)
Adjusted Gross Margin (%)48.5%45.2%330bps7%
Adjusted Cost to Serve (%)43.0%42.1%(90bps)(2%)
Adjusted EBITDA64.042.521.551%
Adjusted EBIT(18.3)(39.6)21.354%
Adjusted Loss Before Tax(52.4)(69.5)17.125%
Net Debt(294.9)(275.8)(19.1)(7%)
Free Cash Outflow(92.6)(84.1)(8.5)(10%)
**Key Observations:** - **GMV and Revenue Decline:** Both GMV and adjusted group revenue decreased by 9% and 14% respectively, indicating a slowdown in sales. - **Margin Improvement:** Adjusted gross margin improved by 330 basis points, reflecting better cost management and operational efficiency. - **EBITDA and EBIT Growth:** Adjusted EBITDA and EBIT showed significant growth of 51% and 54% respectively, driven by cost control and operational improvements. - **Reduced Loss:** Adjusted loss before tax decreased by 25%, showing progress towards profitability. - **Increased Net Debt:** Net debt increased by £19.1 million, primarily due to non-cash interest effects. - **Higher Free Cash Outflow:** Free cash outflow increased by £8.5 million, reflecting higher interest costs and normal H1 seasonality.
ASC 09:31
ASOS Plc
Director Declaration
ASC 11:45
ASOS Plc
Notice of Results
ASC 06:01
ASOS Plc
Pre-close Trading Update
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
ASOS Plc reports a 50% YoY improvement in EBITDA for H1 FY2026, driven by strategic progress in Relevant Fashion Product, Inspirational Shopping Experience, and Efficient Operating Model. Key highlights include GMV decline narrowing sequentially, adjusted gross margin expansion, and strong cost discipline. The company reiterates FY2026 guidance, expecting GMV improvement, gross margin growth, and adjusted EBITDA of £150m-£180m. Strategic initiatives, such as app enhancements and loyalty program expansion, are driving customer engagement and sales growth.
MetricH1 FY2026H1 FY2025YoY Change
GMV-9%N/A-9%
Adjusted Gross Margin48.5%45.2%+330bps
Adjusted EBITDAc.50% increaseN/Ac.50%
Total Fixed CostsN/AN/A-10%
Supply Chain Cost to ServeN/AN/A-150bps
Sell-through Rate (A/W Stock)N/AN/A+60bps
Underlying Returns RateN/AN/A-160bps

Today's AI

Today's AI Starts With News

1 live catalyst is opening Today’s AI for ASC.

Start with the live headline tape first. Today’s AI findings sit next, and the AI Blend stack drops lower once the news context is framed. Financial Forecastist now feeds the blend too.
Live Tape Data 2026-04-23 Blend Lower Down
Read the alert tape first, then open Today’s AI findings. Use AI Expand on any card to open the AI explanation, results tables and financial forecast rows instantly.
1 Today
Front Of Desk
ASOS Plc has fresh news flow live now, so Today’s AI is leading with the tape before the blended signal stack below.
Single-Ticker Today's AI
ASC signal theatre built from scored market catalysts, automated AI forecasts, financial forecasting and live trigger logic.

This is the ticker-specific Today’s AI desk for ASOS Plc. It compresses the live catalyst tape, bullish and bearish scoring, AI price forecasts, financial forecasting and trigger logic into one cockpit so users can judge conviction without hopping across screens.

Subscription Required Bullish vs Bearish Scoring AI + Financial Blend Buy / Sell Trigger Engine Today's AI Findings
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Fundamentals Matrix

Overall Fundamentals
Signal: Pending
Capital Strength
Signal: Pending
Float Liquidity
Signal: Pending
Short Pressure
Signal: Pending
Target Setup
Signal: Pending
Market Profile
Signal: Pending
Market Cap
268.7M
Enterprise Value
1.2B
Public Float
28.5
Broker Target
321.667
Shares Out
119.4M
Long Interest
99
Short Interest
1
Exchange
LSE
Currency Code
GBX
ISIN
GB0030927254
Market
LSE - AIM
Sector
Retailers
Float / Shares Ratio
-
Short vs Long Delta
-
EV / Market Cap
-

Financials Matrix

News And Alerts First

1 live alert now opens the financials desk for ASC.

Start with the headline flow and alert tape first. Then drop straight into Financial Forecastist below for the revenue path, EPS shape, cash pressure and balance-sheet read while the catalyst context is still hot.
Live Alerts Data 2026-04-23 Forecastist Below
Read the alert tape first, then move into Financial Forecastist below. Use AI Expand on any catalyst card to open the AI explanation and results tables without losing the ticker context.
1 Alerts
Front Of Desk
ASOS Plc has fresh filing flow live now, so the tape is framing the revenue, leverage and valuation story below.
Overall Stability
Signal: Pending
Profitability
Signal: Pending
Debt & Cash
Signal: Pending
Valuation Risk
Signal: Pending
Forward Expectation
Signal: Pending
Dividend Safety
Signal: Pending
Divi Rate
-
Ex Divi
2009-01-01
Earnings Date
2026-04-23
Net Debt
409.2M
Cash
318.9M
EPS
-2.5
Net Income
-298.4M
Revenue
2.5B
Enterprise Value
1.2B
Trailing PE
-
Forward PE
0.1969
Price Sales TTM
0.1085
Price Book MRQ
1.2568
EV Revenue
0.2729
EV EBITDA
8.9184
Financial Forecastist

Mixed financial engine

Revenue is slipping -31.0% against the prior comparable period. Net margin is compressing by 8.2 pts. Net debt is coming down +36.9%.

Revenue -31.0% Net Income +1932.7% FCF +160.6% Current Ratio 1.02x Forward Rev 0
Mixed
Quarter Revenue
1.2B
-31.0%
vs prior comparable quarter
Net Margin
-8.5%
-8.2 pts
profitability pulse
Free Cash Flow
146.2M
+160.6%
cash conversion
Net Debt / EBITDA
5.2x
-36.9%
lower is cleaner
Revenue Engine

Latest quarter printed 1.2B with the top line cooling off against the last comparable period.

Profit Stack

Net income landed at -99.6M and the margin profile is tightening. That usually tells us whether operating leverage is finally kicking in.

Balance-Sheet Pressure

Cash sits near 318.9M while net debt is 409.2M. The leverage stack is cleaning up.

Quarterly Revenue Runway

Actual revenue bars, consensus revenue where available, plus the terminal model path.

Profit And Cash Conversion

Net income and free cash flow moving together is usually what separates genuine improvement from noise.

Balance-Sheet Pressure

Cash, net debt and liquidity tell us whether the business is strengthening or just surviving.

Annual Power Curve

Longer-cycle revenue and net income help frame whether the company is compounding or rolling over.
Q1 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
Q2 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
Q4 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
Q1 2025
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
FY 2026
Consensus
2.3B
Revenue Path
-0.42
EPS / Earnings
Growth cue +0.5%
FY 2027
Consensus
2.3B
Revenue Path
-0.23
EPS / Earnings
Growth cue +0.5%

Quarterly Statement Tape

Last 6 Quarters
Period Revenue Net Income FCF Net Debt
Q3 2025 1.2B -99.6M 146.2M 409.2M
Q1 2025 1.3B -198.8M -28.4M 511.1M
Q3 2024 1.4B -95.5M 115.5M 594.8M
Q1 2024 1.5B -243.2M 60.5M 651.9M
Q3 2023 1.7B -4.9M 56.1M 648.5M
Q1 2023 1.8B -218.2M -246.7M 777.6M

Annual Financial Power

Last 5 Years
Period Revenue Net Income EBITDA FCF
FY 2025 2.5B -298.4M -47.7M 117.8M
FY 2024 2.9B -338.7M -153.6M 160.3M
FY 2023 3.5B -223.1M -79.5M -190.6M
FY 2022 3.9B -30.8M 140.9M -313.5M
FY 2021 3.9B 128.4M 325.8M 52.6M

Structure DNA

Market Structure DNA has not been loaded for this ticker yet. Once the A15 loader runs, this desk will light up with regime labels, ownership lock, dividend cadence, and structure charts.

Capital Radar

Capital Regime
—
Building signal blend...
Smart Money Tilt
—
Public vs institutions
Target Conviction
—
Broker coverage pulse
Insider Pressure
—
Director + TR1 flow
Last Held Position
-
Public Hands
-
Institutions
101.4829
Institutions As Of
2026-03-23
Avg Broker Target
440.0
Upside Vs Price
77.99%
Purchase Director Dealing
7
Sale Director Dealing
1
Purchase TR1
7
Sale TR1
16
Broker Coverage Rows
1
Institution Holders Tracked
5
Public Vs Institutional Ownership (3D)
Top Institution Holders (Latest Per Holder)
Director Dealing Sentiment Flow
Broker Target Bias
Signal: Pending
Capital Momentum Matrix
Broker Targets Vs Price
Aggregated Institution Weight By Holder

Short Data - Last 30 Days

Nexus Pulse Engine

Overall Buy/Sell/Hold
Signal: Pending
Technical Composite
Signal: Pending
Financial Composite
Signal: Pending
Fundamental Composite
Signal: Pending
Short Pressure
Signal: Pending
Momentum Bias
Signal: Pending

Volatility Lab

ATR(14)
Realized Vol (20d)
Volume Spike Z

AI Charts

News And Alerts First

The alert tape opens the door for ASC, and AI Charts sits just below.

Start with the headline flow and live catalyst tape first. Then move straight into AI Charts below for price reaction, AI targets, chart structure and catalyst beacons while the news context is still hot.
Live Tape Data 2026-04-23 AI Charts Below
Read the alert tape first, then move into AI Charts below. Use AI Expand on any catalyst card to open the AI explanation and results tables instantly.
1 Today
Catalyst Pulse
ASOS Plc has fresh news flow live now, so the tape is framing the chart workspace below.
AI Charts Studio
ASC Price History
Live structure, automated forecasts, technical overlays and catalyst beacons in one chart workspace.
30 Day View Window 30D Data 2026-04-23 Open Preview Studio Brief
Chart Intelligence Suite
Swipe the timeframe, call the overlays, and keep the AI signal stack fused into one chart cockpit.
The mobile chart console is now framed as one connected surface so forecasting, structure, catalyst beacons and chart tools all sit inside the price workspace.

Automated signalling scans momentum shifts, crossovers and volatility breaks in real time. Automated AI forecasts map best, average and worst simulation paths forward, predictive MACD extends the momentum story, and catalyst beacons pin market-moving headlines directly onto price action so users can connect news, signals and structure without leaving the chart.

Automated Signalling Automated AI Forecasts Predictive MACD Catalyst Beacons Live Price Structure
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Indicators0
Technicals0
AI Forecast 6.76%
RSI Gauge
Price Change
AI Forecast