Mulberry Group PLC reports strong FY26 performance with 5.7% total sales growth, driven by a 13.6% H2 sales increase on a constant currency basis. The Back to Mulberry Spirit strategy has successfully boosted sales across all regions and channels, with notable growth in the UK, US, EU, and Asia Pacific. Key initiatives, including the Rooted in Craft campaign and new product launches, have enhanced brand awareness and customer engagement. The appointment of Christopher Kane as Creative Director further strengthens the brands creative leadership. Despite economic challenges, Mulberry demonstrates improved sales quality, stronger margins, and increased customer engagement, positioning the company for sustainable long-term growth.
| Metric | H1 FY26 | H2 FY26 | FY26 Total | YoY % Change (Reported) | YoY % Change (Constant Currency) |
|---|---|---|---|---|---|
| Digital Sales | -9.9% | +9.2% | +1.1% | +1.1% | N/A |
| Stores Sales | -7.0% | +12.5% | +2.9% | +2.9% | N/A |
| Retail (Omni-channel) Sales | -8.1% | +11.1% | +2.2% | +2.2% | N/A |
| Franchise and Wholesale Sales | +35.5% | +31.2% | +33.3% | +33.3% | N/A |
| Total Group Sales (Reported) | -3.9% | +12.8% | +5.0% | +5.0% | N/A |
| Total Group Sales (Constant Currency) | -3.2% | +13.6% | +5.7% | N/A | +5.7% |
Note: Debt information is not provided in the given text, so year-on-year debt comparison cannot be made.