TMG - Ticker AI Digest

The Mission Group plc
12.30 | Today -1.60%
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TMG Data 2026-04-21 Preview Mode
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Digested News

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Results 1
TMG 06:01
The Mission Group plc
Final Results
AI Expand: Explanation + Tables
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**Summary**
The Mission Group PLC, a collective of Creative and MarTech Agencies, reported its final results for the year ended 31 December 2025. Despite a challenging market environment, the company demonstrated resilience, maintaining strong client retention and winning new clients like Omega Watches and easyJet. However, overall financial performance was impacted by macroeconomic uncertainty, leading to extended sales cycles and restricted budgets.
**Financial Highlights**
* **Revenue Decline** Total revenue decreased by 21% to £68.8 million compared to £87.7 million in 2024.
* **Profitability** Headline operating profit fell by 44% to £5.1 million, while reported profit before tax resulted in a loss of £18.8 million.
* **Debt Reduction** Net bank debt decreased slightly to £9.0 million, and total debt, including acquisition liabilities, significantly reduced to £10.4 million.
**Strategic Initiatives**
* **Simplification** The company established a unified B2C and B2B advertising agency, streamlining operations and improving efficiency.
* **Prioritization** Focus shifted to leveraging the simplified model, driving new business performance, and evolving offerings to meet client needs.
* **Investment** Targeted investments aimed at capitalizing on strengths, expanding geographically (particularly in the US), and maintaining technological leadership through AI.
* **Cost Savings** Identified annualized cost savings of £4.0 million, supporting future growth and reinvestment.
**Board Changes**
* John Carey appointed as Group CEO, Claudine Collins as Non-Executive Director, and Jon Kempster and Emma Wright as Non-Executive Directors post year-end.
**Outlook**
* Trading in the first months of 2026 aligned with expectations.
* The company remains cautious about the challenging trading environment and macroeconomic backdrop.
* Focus on executing strategic priorities, driving growth, and returning to a positive net cash position.
Financial Metric2024 (£m)2025 (£m)Change (£m)Change (%)
Revenue (Operating Income)87.768.8-18.9-21%
Headline Operating Profit9.15.1-4.0-44%
Reported (Loss)/Profit Before Tax2.9-18.8-21.7-748%
Net Bank Debt9.59.0-0.5-5%
Total Debt14.210.4-3.8-27%
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TR1 1
TMG 15:51
The Mission Group plc
Holding(s) in Company
AI Expand: Explanation + Tables
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TR1 Buy
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All Market News (Last 30 Days) 2
TMG 15:51
The Mission Group plc
Holding(s) in Company
AI Expand: Explanation + Tables
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TR1 Buy
TMG 06:01
The Mission Group plc
Final Results
AI Expand: Explanation + Tables
Return to today’s catalyst cards, chart beacons and AI charts.
**Summary**
The Mission Group PLC, a collective of Creative and MarTech Agencies, reported its final results for the year ended 31 December 2025. Despite a challenging market environment, the company demonstrated resilience, maintaining strong client retention and winning new clients like Omega Watches and easyJet. However, overall financial performance was impacted by macroeconomic uncertainty, leading to extended sales cycles and restricted budgets.
**Financial Highlights**
* **Revenue Decline** Total revenue decreased by 21% to £68.8 million compared to £87.7 million in 2024.
* **Profitability** Headline operating profit fell by 44% to £5.1 million, while reported profit before tax resulted in a loss of £18.8 million.
* **Debt Reduction** Net bank debt decreased slightly to £9.0 million, and total debt, including acquisition liabilities, significantly reduced to £10.4 million.
**Strategic Initiatives**
* **Simplification** The company established a unified B2C and B2B advertising agency, streamlining operations and improving efficiency.
* **Prioritization** Focus shifted to leveraging the simplified model, driving new business performance, and evolving offerings to meet client needs.
* **Investment** Targeted investments aimed at capitalizing on strengths, expanding geographically (particularly in the US), and maintaining technological leadership through AI.
* **Cost Savings** Identified annualized cost savings of £4.0 million, supporting future growth and reinvestment.
**Board Changes**
* John Carey appointed as Group CEO, Claudine Collins as Non-Executive Director, and Jon Kempster and Emma Wright as Non-Executive Directors post year-end.
**Outlook**
* Trading in the first months of 2026 aligned with expectations.
* The company remains cautious about the challenging trading environment and macroeconomic backdrop.
* Focus on executing strategic priorities, driving growth, and returning to a positive net cash position.
Financial Metric2024 (£m)2025 (£m)Change (£m)Change (%)
Revenue (Operating Income)87.768.8-18.9-21%
Headline Operating Profit9.15.1-4.0-44%
Reported (Loss)/Profit Before Tax2.9-18.8-21.7-748%
Net Bank Debt9.59.0-0.5-5%
Total Debt14.210.4-3.8-27%

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Fundamentals Matrix

Overall Fundamentals
Signal: Pending
Capital Strength
Signal: Pending
Float Liquidity
Signal: Pending
Short Pressure
Signal: Pending
Target Setup
Signal: Pending
Market Profile
Signal: Pending
Market Cap
11.3M
Enterprise Value
57.1M
Public Float
82.5
Broker Target
55
Shares Out
90.6M
Long Interest
100
Short Interest
0
Exchange
LSE
Currency Code
GBX
ISIN
-
Market
LSE - AIM
Sector
Media
Float / Shares Ratio
-
Short vs Long Delta
-
EV / Market Cap
-

Financials Matrix

News And Alerts First

The alert tape opens the door for TMG, and Financial Forecastist sits just below.

No same-day alert has printed on 2026-04-21 yet, but the latest digestion is pinned here first so the forecastist view below still opens with context instead of raw numbers.
Standby Alerts Data 2026-04-21 Forecastist Below
Read the alert tape first, then move into Financial Forecastist below. Use AI Expand on any catalyst card to open the AI explanation and results tables without losing the ticker context.
0 Alerts
Front Of Desk
The live alert stack is quiet right now, but the latest digestion is still parked at the top before the forecastist read below.
Overall Stability
Signal: Pending
Profitability
Signal: Pending
Debt & Cash
Signal: Pending
Valuation Risk
Signal: Pending
Forward Expectation
Signal: Pending
Dividend Safety
Signal: Pending
Divi Rate
-
Ex Divi
2023-11-02
Earnings Date
2026-03-23
Net Debt
9.1M
Cash
5.9M
EPS
-0.18
Net Income
-19.3M
Revenue
161.6M
Enterprise Value
57.1M
Trailing PE
-
Forward PE
2.2686
Price Sales TTM
0.0701
Price Book MRQ
0.1919
EV Revenue
0.2185
EV EBITDA
6.2228
Financial Forecastist

Mixed financial engine

Revenue is slipping -23.5% against the prior comparable period. Net margin is compressing by 8.0 pts. Net debt is coming down +27.6%.

Revenue -23.5% Net Income +29.1% FCF +569.4% Current Ratio 1.16x Forward Rev 0
Mixed
Quarter Revenue
78.7M
-23.5%
vs prior comparable quarter
Net Margin
-19.7%
-8.0 pts
profitability pulse
Free Cash Flow
8.3M
+569.4%
cash conversion
Net Debt / EBITDA
8.3x
-27.6%
lower is cleaner
Revenue Engine

Latest quarter printed 78.7M with the top line cooling off against the last comparable period.

Profit Stack

Net income landed at -15.5M and the margin profile is tightening. That usually tells us whether operating leverage is finally kicking in.

Balance-Sheet Pressure

Cash sits near 5.9M while net debt is 24.0M. The leverage stack is cleaning up.

Quarterly Revenue Runway

Actual revenue bars, consensus revenue where available, plus the terminal model path.

Profit And Cash Conversion

Net income and free cash flow moving together is usually what separates genuine improvement from noise.

Balance-Sheet Pressure

Cash, net debt and liquidity tell us whether the business is strengthening or just surviving.

Annual Power Curve

Longer-cycle revenue and net income help frame whether the company is compounding or rolling over.
Q3 2023
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
Q1 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue +0.1%
Q2 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue +0.1%
Q3 2024
Consensus
0
Revenue Path
0.00
EPS / Earnings
Growth cue -
FY 2026
Consensus
70.0M
Revenue Path
0.06
EPS / Earnings
Growth cue +1.8%
FY 2027
Consensus
71.4M
Revenue Path
0.07
EPS / Earnings
Growth cue +0.3%

Quarterly Statement Tape

Last 6 Quarters
Period Revenue Net Income FCF Net Debt
Q4 2025 78.7M -15.5M 8.3M 24.0M
Q2 2025 83.4M -3.8M -111.0K 27.3M
Q4 2024 64.3M 1.1M 5.8M 25.9M
Q2 2024 94.4M -88.0K -2.9M 34.7M
Q4 2023 103.0M -12.0M 1.2M 33.1M
Q2 2023 92.9M 3.0K -1.6M 33.1M

Annual Financial Power

Last 5 Years
Period Revenue Net Income EBITDA FCF
FY 2025 161.6M -19.3M 5.3M 8.1M
FY 2024 158.7M 1.1M 9.1M 2.8M
FY 2023 195.4M -12.0M -3.4M -396.0K
FY 2022 182.7M 9.0K 8.5M 6.8M
FY 2021 153.3M 5.4M 11.3M 1.7M

Structure DNA

Market Structure DNA

Income Anchor profile with trend broken

Price is 2.5% through the 52-week range, -25.2% vs 50DMA and -37.9% vs 200DMA. 53.2% of the register is locked by institutions and insiders, leaving 46.8% free float. Capital rhythm reads semi-annual with forward yield near 0.0% and payout around 0.0%.

Trend broken Institutional gravity Reliable income rhythm As Of 2026-04-19
Income Anchor
Structure Score
45.9 / 100
Income Anchor
Trend Stack
-25.2% / -37.9%
vs 50DMA / 200DMA
52W Position
2.5%
auction position inside the yearly range
Ownership Lock
53.2%
36.4% institutions | 16.9% insiders
Pressure Pocket
46.8% free float
Vendor short-float fields were not supplied
Capital Rhythm
Semi-Annual
Yield 0.0% | payout 0.0%
Trend Runway

Implied spot is 12.50 with the stock -25.2% vs 50DMA and -37.9% vs 200DMA. The tape is sitting 2.5% through the 52-week range, which frames the regime as trend broken.

Ownership Register

Institutions hold about 36.4% and insiders about 16.9%, locking roughly 53.2% of the register and leaving 46.8% in free float. That reads as institutional gravity.

Pressure Pocket

The API did not return a usable short-float field for this ticker, so the pressure score leans more on float lock and crowding than a full short ledger.

Capital Rhythm

Dividend cadence reads semi-annual with 2 event(s) in the last full year, a five-year average of 2.0, and stability score 100.0/100. Forward yield sits near 0.0% while payout is around 0.0%.

Structure Score

One-glance gauge for the current market-structure regime.

Pillar Radar

Trend, ownership, pressure, and capital rhythm mapped on one wheel.

Position And Float Balance

Shows whether the stock is extended, tightly held, or carrying capital-return support.

Dividend Cadence Tape

Historical dividend-event counts help reveal how dependable the income rhythm has been.

Dividend Cadence Ledger

Semi-Annual
Year Dividend Count Context
2023 2 Full year
2022 2 Full year
2021 2 Full year
2019 2 Full year
2018 2 Full year
2017 2 Full year
2016 2 Full year
2015 2 Full year

Structure Facts

Live Snapshot
Implied Spot
12.50
derived from market cap / shares
52W High
32.00
upper auction edge
52W Low
12.00
lower auction edge
Beta
2.04
volatility character
Shares Out
90.6M
fully diluted count
Shares Float
74.8M
tradable register
Shares Short
0
borrowed stock
Short Ratio
0.0x
days-to-cover style read
Ex-Dividend
2023-11-02
-899 day(s) to ex-date
Dividend Pay
-
payment date not supplied
Last Split
-
split date not supplied

Capital Radar

Capital Regime
—
Building signal blend...
Smart Money Tilt
—
Public vs institutions
Target Conviction
—
Broker coverage pulse
Insider Pressure
—
Director + TR1 flow
Last Held Position
-
Public Hands
-
Institutions
11.09
Institutions As Of
2026-03-27
Avg Broker Target
-
Upside Vs Price
-
Purchase Director Dealing
2
Sale Director Dealing
0
Purchase TR1
1
Sale TR1
1
Broker Coverage Rows
0
Institution Holders Tracked
1
Public Vs Institutional Ownership (3D)
Top Institution Holders (Latest Per Holder)
Director Dealing Sentiment Flow
Broker Target Bias
Signal: Pending
Capital Momentum Matrix
Broker Targets Vs Price
Aggregated Institution Weight By Holder

Short Data - Last 30 Days

Nexus Pulse Engine

Overall Buy/Sell/Hold
Signal: Pending
Technical Composite
Signal: Pending
Financial Composite
Signal: Pending
Fundamental Composite
Signal: Pending
Short Pressure
Signal: Pending
Momentum Bias
Signal: Pending

Volatility Lab

ATR(14)
Realized Vol (20d)
Volume Spike Z

AI Charts

News And Alerts First

Start with the latest alert tape for TMG, then drop into AI Charts below.

No same-day headline has printed on 2026-04-21 yet, but the latest digestion is parked at the top before the chart workspace below so users can frame price, AI targets and structure from the latest tape.
Standby Tape Data 2026-04-21 AI Charts Below
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0 Today
Catalyst Pulse
The live alert stack is quiet right now, but the latest digestion is still parked at the top before the chart read below.
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30 Day View Window 30D Data 2026-04-21 Open Preview Studio Brief
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